016 - Dylan Lipari

Dylan Lipari

Dylan Lipari toured the nation as his band's drummer from age 13 to 23. His band ended things on a high note: opening for Bon Jovi at MetLife Stadium. Dylan transitioned into a successful career in corporate retail before joining his brother at the Superare Fight Shop, helping lead the expansion from Long Island to Manhattan and (most recently) LA.

Dylan is a master salesman. You can't help but like the guy--he can connect with anyone. His story highlights the tenacity, hustle, and optimism required to be successful in any pursuit. And his story is incredible. Listen to it here: www.strategychainpodcast.com/listen .

Time Stamps

0:04:00 – Intro to Dylan and his background
0:10:03 – How Dylan first got involved with Superare
0:21:00 – The top of the funnel: getting people into combat sports
0:40:55 – How Dylan’s band started
0:46:12 – Selling out venues across the country
0:51:02 – #1 unsigned band on Myspace for 6 years
0:53:25 – Sneaking onto Warped Tour
1:04:38 – First musical instrument to play at MetLife Stadium (opening for Bon Jovi)
1:10:12 – Lessons on selling, marketing, and employee retention
1:43:05 – Granular dive into Superare
2:11:25 – Customer service best experience
2:31:35 – "Say 'yes' and figure it out" ... making heavy bags for Jay Glazer
2:41:09 – Expanding to the LA Superare location
2:55:14 – Guerrilla Marketing
3:02:00 – Experiences with licensing (Muhammad Ali and Bruce Lee)
3:04:47 – Collaborations
3:17:38 – A connection to Mohnish Pabrai's P/E of 1
3:26:35 – Closing questions (and some crazy theft stories)
4:08:03 – When Dana White’s Looking for a Fight came to Superare
4:17:58 – Favorite books

Links

Review Strategy Chain at https://podcasts.apple.com/us/podcast/strategy-chain/id1492935567
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